Fixing Referral Spam in Google Analytics

May 23, 2016 | Written by: Jeffrey Friend | Filed under: Google Analytics,Working on the Web

google analytics

OK. You’ve designed and built a beautiful responsive website, added Google analytics, and you feel really good about yourself. But pretty soon you’re seeing Analytics reports with lots of weird sites sending you referral traffic. Yep, it happens to the best of us.

Lucky for you there is a way to block all that nonsense. Simply head over to and learn how to not only get rid of the junk traffic, but also how to do it safely in 3 easy steps…

  1. Protect your Analytics – Learn how to setup your views correctly to protect your data from any misconfiguration.
  2. Stop SPAM and other Junk Traffic – Learn how to block all of that dirty traffic that inflates your reports.
  3. Exclude all hits from known bots and spiders – Google Analytics has a built-in function to make this a lot easier!

I’ve been fighting referral SPAM for a good long while, and I’m tracking lots of websites with Google Analytics, and this is the first article I’ve read that really fixes the issue.

Now, keep in mind that there may be some maintenance that needs to be done to Step 2 over time, but this is a one-two punch for knocking out referral spam.

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