AMP UP Your Blog and Reap Big Benefits

December 13, 2016 | Written by: jeffrey.friend | Filed under: News,Search-Engine Optimization,Small Business Strategies,Web Marketing

If you are running a blog on your website, you already know that providing a steady stream of new quality content to Google is a good move. But what if I told you you could potentially see even more traffic with a quick update?

AMP Up Your Blog

In October of 2015, Google announced a new initiative for mobile devices called AMP (Accelerated Mobile Pages,). It was created because smartphone and tablets have changed forever the way we shop, research, and go about our everyday lives. Unfortunately, most websites are still slow to load on these mobile devices. So, Google developed AMP HTML, a new framework using existing technology, that loads pages extremely fast. In addition to loading pages fast, Google is now giving search ranking preference to these pages for mobile devices. To make that easy to understand, Google is giving prime real estate to AMP pages in mobile search results, so if you don’t have AMP on your site, you’re not getting any of that traffic.

Now, one thing we need to clarify, is that currently, Google is only promoting AMP for news or blog posts, not content pages. So if you are using WordPress for your entire site, only your blog posts will benefit from AMP.

Do I Need to Rebuild My Blog?

If your blog is powered by WordPress, Automattic (the people behind wordpress.com) has created AMP, a really simple plugin that creates AMP versions of all your posts. Simply install it from within the WordPress admin, and you have AMP pages for all of your posts. If you are also using the Yoast SEO plugin, you’ll also want to download another plugin called Glue for Yoast SEO and AMP. This will take the SEO info you have already setup for the posts, and “glue” them to your AMP posts as well. The good news here is that all this only takes a few minutes to do, and can potentially bring in a whole segment of traffic you would not see otherwise.

Here’s a great article on how to to setup AMP and Glue for SEO and AMP from Yoast. So get busy, and AMP up that website!

1 Comment

  1. Just incase you are using the NextGen Gallery plugin and start to see errors like “User-authored JavaScript found on page (Critical issue),” here’s a tip… add the following line to your functions file:

    add_filter( 'run_ngg_resource_manager', '__return_false' );

    You can learn more here.

    Comment by Jeffrey Friend — January 4, 2017 @ 3:50 pm

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