A “New” Web Is Coming For Us All
It’s been a long time since we’ve contributed anything to this blog. We’re just a small company, with an awesome group of clients, and we’ve been head-down for the last year plowing though a some new websites, a ton of email marketing, and lots of website maintenance. I’m not going to say 2011 was an easy year. It didn’t start out that way, and it certainly didn’t end that way, and I know that we are not the only small business that experienced that.
Through it all, however, we’ve managed to keep our eye on the changing technology, and we’ve even changed our approach to new projects. Last year we built several websites using “responsive web design“, and we built a few “mobile sites” to extend the reach for some clients who could see the need, but did not have the budget for a complete re-do. But enough about 2011. Lets look at 2012 and beyond for a moment.
I just read a fascinating article by Brad Frost about building websites for a “future-friendly” web. It was a real eye-opener.
“Our current device landscape is a plethora of desktops, laptops, netbooks, tablets, feature phones, smartphones, and more, but this is just the beginning.”
Brad’s article points out that currently, Americans are bombarded with 34GB worth of content a day. This is no doubt the same everywhere. He mentions that most Americans sleep with their mobile phone It becomes the last thing they touch before they go to sleep and the first thing they reach for when they wake up. I know this is true, as my youngest daughter has been doing this for years.
So how does all of this affect us a web-developers and you as business-owners? We need to think of our content “like water”, portable content that can be poured into whatever device is displaying it. It needs to be work on iPhone and Android phones, iPad and Android tablets, Kindle Fire, laptops, desktops, and everything in between, because our users are consuming our content with these devices.
Content portability ensures that the content can actually live and thrive in all platforms to which it gets distributed (even those that do not yet exist).
It is clear… we need to be building websites, and designing our email marketing, to fit a wide range of devices that our intended users will be accessing it on. Short term, everything we opt to create (content first, and then design) needs to be created to be flexible as possible, to be displayed correctly and consumed easily on as many devices as possible. The technology is available now to do this, and will only get better as time goes on. Now is the time to make the web “future-friendly”.
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