2016 Email Marketing Still a Great Return-On-Investment

June 23, 2016 | Written by: jeffrey.friend | Filed under: email marketing

email marketing

Every year, Econsultancy surveys marketers for it’s Email Marketing Industry Census. 2016 marks the 10th anniversary of the survey. If you are looking for a quick conclusion, guess what? Email marketing is still a GREAT investment for your marketing dollars. Let’s take a look at few Charts from the survey.

Email Marketing Still Gets A Great ROI

2016 email marketing return on investment

Many clients we work with know this, but this chart pretty much says it all. 73% of those surveyed rate email as “excellent” or “good.” In fact, email outshines SEO, content marketing, paid search (PPC). Betcha’ didn’t see that coming!

Great ROI, but Email still under-budgeted

2016 email marketing budgets

On average, Marketers are allocating just 15% of their overall budgets on email. This is actually down from 2014 by 1 point, but up by 2 points from 2015. Oddly enough, email marketing contributed 23% to the bottom line in 2016. What do you think would have happened if they would have doubled their budget? Just something to think about.

You can download the Email Marketing Industry Census 2016 for more information.

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